Thinking in Quarters, Losing in Decades: The Temporal Trap Undermining Executive Strategy
The quarterly earnings cycle has become one of the most quietly destructive forces in American corporate strategy. When capital market rhythms dictate the cadence of strategic decision-making, executives find themselves optimizing for the wrong horizon — and the consequences compound invisibly until they don't. This article examines the structural tension between investor expectations and durable competitive positioning, and offers a framework for reclaiming temporal clarity.